Sales Packaging: The Mainstream of Packaging Development

As a verb, “packaging” refers to the operation behavior when filling and packing articles. As a noun, it refers to the container that contains and protects the item. This is explained in the Chinese packaging standard, “General Terms of Packaging”: the general names of containers, materials, and auxiliary items used to protect products, facilitate storage and transportation, and promote sales according to certain technical methods. "In the field of product circulation, packaging is generally divided into two categories: transportation (large) packaging and sales (small) packaging."

First, sales packaging is the mainstream of packaging

China's packaging industry, mainly after the reform and opening up, was developed on the basis of a weak foundation and low level. Which experienced:

1. Focus on transport packaging and carry out large-scale inspections to reverse the huge economic losses caused by poor packaging and serious damage every year;
2. Afterwards, it has made great efforts to improve the packaging of export commodities in order to change the backward situation of “first-class products, second-class packaging and third-class prices”.
3. With the continuous deepening of the market economy, we have gradually realized the role of packaging promotion and value-added, and improved the packaging of goods to some extent. However, it fails to establish the mainstream concept of sales packaging and lacks the subjective requirements of continuous deepening, so it is difficult to obtain macroscopic guidance and support.

We can also understand the objective constitution of the mainstream status of sales and packaging from the operational status of packaging; sales packaging is a comprehensive embodiment of the specialty and skills of each packaging specialty. With the sale of goods, it reaches the hands of consumers together with the goods. It is the terminal link for supporting the products. It gives the first impression with the appearance of the products, and plays the role of a silent salesman. To this end, the success of sales packaging, to a large extent, related to the market share of products, and even affect the efficiency and survival of enterprises.

It seems that only after understanding that sales packaging is the mainstream of packaging, we will consciously take the development needs of sales packaging as the starting point in the development of the entire packaging industry to plan and coordinate the simultaneous development and common improvement of other packaging specialty. From time to time, sales packaging also expresses requirements for the provision of new designs, new materials, new processes and new equipment technologies to promote a virtuous circle in the packaging field. In short, sales packaging is also seen as the driving force for the development of the packaging industry.

Second, the development trend of sales packaging

Adapt to the competition in the commodity market and meet the requirements of multi-level consumption, and continuously send information that requires improvement and innovation to the sales packaging. This information is not only for sales packaging, but also refers to the entire packaging industry; without the simultaneous development and improvement of each packaging specialty, sales packaging will be in the "no rice" position.

At present, we have integrated into the global economy, and scientific advances are helping the ever-changing packaging materials and the production of technical equipment. This has created conditions for the improvement and innovation of sales packaging. However, after China's participation in the WTO, it will face the challenges of the two markets at home and abroad, which will bring new, more arduous tasks to the mainstream, dynamic sales packaging.

To this end, we must broaden our horizons, timely understand and apply new materials and new processes, observe and analyze new trends, and lose no time in opening up new products and new sales packaging. In the development trend of packaging, sales packaging tends to be more specifications, serialization and specialization in the future. The use of decantation materials tends to be versatile, lightweight, and green. In terms of packaging machinery, it requires multiple uses, composition, and automation. In particular, we currently require that we stick to the path of sustainable development, require attention to maintaining the ecological balance, attach importance to the work of resources and environmental protection, and so on. Therefore, in the process of optimizing and innovating sales packaging, we must seize the source of packaging design, so that sales packaging can not only adapt to the market and consumer demands at the beginning of design, but also meet the responsibility requirements of the new era natural environment.

In short, we emphasize the role of “sales packaging is the mainstream of packaging”. Its purpose is to: in the future development of the packaging industry, only the real understanding of it, and can mobilize the packaging of various professional forces, around the development needs of sales packaging, Together to promote the continuous improvement and innovation of sales packaging; to seriously achieve the supporting services of packaging industry products, to achieve sales of packaging to promote all professional and the entire packaging industry, while achieving the ultimate goal of meeting market and consumer needs.