Taking copper as a mirror, it can be a dress crown; with a human mirror, it can be used to identify the gains and losses; "Reference to the development of the US furniture industry, perhaps, can find a new way for the Chinese furniture industry in the confusion. For more information, please pay attention to http:// Xianghe Furniture City official website The big environment of the American furniture industry
1. The three shifts in the US furniture industry: the earliest development from the northeastern regions of New York, Pennsylvania, and New England, and later to the central and western regions, and then to the southern region. Each transfer is actually moving to an area with lower manufacturing costs and high-quality hardwood resources. This “transfer of manufacturing capacity†is also the case in China's furniture industry.
2. The negative impact of globalization on the US furniture manufacturing industry is extremely serious. From 1992 to 2005, the import of all furniture products increased from US$4.1 billion to US$23.65 billion, an increase of almost US$20 billion, or an increase of 477%. From 1997 to 2005, the furniture industry other than kitchen cabinets has lost 108,000 jobs, accounting for 21% of unemployed workers in the United States during this period.
3, the impact of changes in the concept of furniture consumption on the US furniture industry: Like many mass-produced consumer goods, civilian furniture has become a more common category of "common goods", the sales volume depends on the price. Consumers no longer regard furniture as a thing worth spending, and spend less and less on furniture. At the same time, furniture companies fight for price in the market, profits are greatly reduced, but production costs are constantly Rising, the investment in factories and equipment fell sharply, which eventually led to the great fallout of the technology and equipment of many American furniture factories.
Second, the US furniture industry faces the "cost increase, increased competition, lower profits, market shrinkage" operating strategy in the face of rising costs, increased competition, lower profits, market shrinking market environment, US furniture manufacturers have adopted a variety of operations Strategy.
1. Turn off your own factory and become a wholesaler and retailer: on the retail path, they use their own brands to attract consumers and put their products in low-wage countries such as China for manufacturing. Its profit comes from retail. The difference between the price and the manufacturing price.
2. Strengthen your manufacturing capabilities and integrate imported products into your own product range. In addition, they use lean production and the latest technology to improve their energy levels.
3. Concentrate on custom products, from the production of "general goods" products to customized products, customers are willing to spend a little more on custom products, so that large importers can not do.
4. Development of new markets and product uses: The wooden parts industry is a good example. They have changed the product structure and positioned the market in the construction and kitchen cabinet industries to cope with the downward trend in the furniture industry.
5. Re-establish the industrial agglomeration of the furniture industry, or establish an advantage center to make the entire supply chain operate more closely to provide more value to the target customers.
3. Where is the Chinese furniture manufacturing industry?
1. Transforming from “common goods†to “customized goodsâ€, closer to customers, creating value-added products and services. In the furniture industry, many furniture manufacturers and end customers lack contact, and rely too much on retailers to obtain Information on customer needs and expectations. The furniture industry must learn how to approach end customers, how to provide products for them, and ensure that they make a profit. This requires better marketing capabilities, better sales networks, lean manufacturing and flexible manufacturing capabilities, immediate supply chain operations, supply chain management, innovative thinking and leadership, better education and training for employees, etc. ,
In short, it is a new business model.
2. In terms of manufacturing, the factory must be automated as much as possible to achieve maximum productivity and increase labor productivity. Therefore, new technologies and “leanmanufacturing†may be required to reduce costs; Increased investment in education and training, new product development and research, thus cultivating workers with special skills, creating high-end products and selling good prices. If we continue to produce products in the general merchandise category and provide low-level services, then we will continue to lose market and give way to areas where labor is more abundant and cheaper.
3. Establish relevant strength centers or gather competitive advantages According to Mike Porter's definition in "Competition Theory", "aggregation" refers to a group of geographically close, interconnected companies that have synergistic institutions in specific areas. “Common interests and complementarities are linked togetherâ€. Through the development of strategic partners in the supply chain, all links in the entire supply chain work together to make the most effective integration and utilization of resources.
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6) Variety storage rack and tool box for beauty wares.
7) Reasonable design and convenient use for beautician.
8) Good helper for beautician.
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