The world today has become the whole of economic information integration. No matter whether enterprises are willing to accept it or not, the development trend of the world will only become more and more open and more and more shared. Therefore, furniture companies must not rest on their laurels, and must adopt new thinking to meet the changes. Only in this way can we adapt to the ever-changing economic development background.
I. Iterative thinking
The Internet has entered its heyday in China, and many Internet thinking models are subtly affecting the development of traditional industries. Iterative thinking is also here. Iterative thinking refers to the market's allowable product deficiencies, but these vulnerabilities are not allowed to exist all the time. Brands need to improve their products in continuous iterations. Simply put, furniture companies are required to continuously upgrade product versions.
Second, cross-border thinking
At present, the homogenization of furniture products is serious, the design lacks new ideas, and the brand marketing model is similar. Many problems have forced brands to focus on price. During the industry reshuffle, price alone is not enough. These uncompetitive brands will still be eliminated. Therefore, in order for the company to survive and revitalize, it is also necessary to rely on innovation.
However, it is not easy for the furniture industry to seek innovation, so some companies have taken a different approach and sought innovation through cross-border. The so-called cross-border thinking refers to an innovative way of thinking that looks at problems and proposes solutions from multiple perspectives, multiple horizons, and multiple domains. However, the market is ever-changing and there is no innovative breakthrough. Even international brands like Nokia will be eliminated by the market.
Third, emotional thinking
The so-called emotionalization, in general terms, is the audience's perception of the brand. For example, referring to De Beers, we can easily associate it with sweet and warm love; and when we see KFC, we will immediately think of Uncle Sands's very friendly smile and the meticulous service of KFC employees. In fact, these perceptible points are the concrete manifestations of corporate emotional thinking.
Similarly, furniture companies can also infect the audience. For example, pay attention to the image design of the store, give the brand its unique temperament; or strengthen the service awareness of the shopping guide, let the customer experience the feeling of home or "God" experience; set up many experience stores, comprehensively from the user's point of view, let They experience and consume with peace of mind. Many of these details are actually conveying the brand's humanistic care for consumers from an emotional perspective. “With regard to the mind, emotional interaction will occur, and emotional interaction is an important factor in promoting purchase behavior.
Fourth, fan thinking
"Fans" is the brand's promoter, "user" is the brand's defender, and brands without fans will die. It is not difficult to find that most of the loyal fans are the most professional, enthusiastic and most discerning group. Once they find a product with high cost performance, they will not only become the buyers of the brand, but also become very conscious. The promoters will even help the brand to promote it for free.
Although there are not many cases in the traditional industry, this is a trend that is driven by the Internet. Furniture companies also need to pay attention to the accumulation and cultivation of their own brand fans. Whether it is WeChat, Weibo or other forum communities, they should develop brand positions and use viral marketing to promote the brand free of charge, instead of doing a hammer like before. I bought and sold.
Fifth, intuitive thinking
Undoubtedly, the appearance of good looks will always attract the attention of the audience in the first time, especially in this era of looking faces. In fact, not only people, but also products. Beautiful and stylish high-end products are generally popular among the public. Therefore, when the furniture enterprise pays attention to the product shape design, it uses the intuitive thinking and finds out how to immediately attract the user's eye from the appearance.
In addition, we must also pay attention to the development and design in light of the current social development trend. For example, the consumer body of the furniture market is gradually turning to 80 and 90, and after 80 and 90, the group is more inclined to the furniture of sleek minimalist style. Focus on the research and development of this style of products, firmly grasp the young market.
In short, the furniture industry needs everything from the consumer, seeking truth from facts, following consumer preferences, improving product quality, in order to be based on the future, to achieve greater development in the market.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
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