Simplification will lead to a diversified furniture company to harvest favorable "weapons"

Nowadays, the furniture market has gradually moved toward comprehensive competition. If the furniture enterprises are not strong, then they are in a singular situation in their own advantages, so I am afraid it is difficult to further develop in the market. Therefore, it is the first priority for furniture companies to upgrade their comprehensive strength. Products, technology, terminals and marketing are all important links for furniture companies to strengthen.

Diversify and refine products

The foundation of a company's products, furniture companies want to lay a good foundation for the market, they must do a good job. And only a single product in the current era of diversification has not worked, and many industry giants have begun to make a fuss about product diversification and product line richness. Furniture companies also need the support of diversified routes. In the process of development, they are constantly pursuing product styles, product designs and new products, and product-related improvements. There are more products, and the differentiation with other companies has been opened. The variety of dealers has increased, and the space for customers to choose has increased, which means that the competitiveness in this piece has increased.

Improve innovative R&D mechanism and promote development

A benign enterprise attaches great importance to research and development, and this requires furniture companies to work hard on innovation. Innovation can also be divided into many kinds: such as the innovation of conventional products, design innovation, innovation of marketing concepts, innovation of market operation methods, innovation of terminal channel services, etc., so that furniture enterprises can have comprehensive competition conditions. R & D personnel have to find a lot of materials, looking for new features and styles of products, so that the products mentioned above can be diversified. In actual work, it is not that R&D personnel do things according to their own subjective consciousness. To be practically integrated into production, the first-line worker debugging is very important. The purpose is to satisfy the actual ideas and effects of the actual R&D personnel. The true state of R&D innovation, in order to produce more perfect quality products.

Terminal performance needs to be continuously strengthened

The new product came out, and the product was also enriched. How do you start the process at the terminal and do the basic foundation for the display effect? The new product is definitely not as simple as it is. It is necessary to show it with a new product concept. The furniture designer has to work hard in this respect. If a good designer succeeds in this aspect, it will be half the success of the new product promotion because A good design effect is to give the customer a first impression and will increase the deal. Therefore, display design is a tool for visual communication, that is, a medium that makes people feel about you.

Transforming the role of the pioneer to do a good job

The marketing staff of the furniture industry has been doing pioneering work all the time. The main job of the salesman is to open up the market. However, the marketing staff of the furniture industry must change, that is, from "exploration type" to "service type". In the promotion of products, especially new products, the way of sales staff's caliber and dissemination of selling points is very important. Sales to the terminal to understand the distribution needs, master the latest sales trends, help dealers to improve the display effect, improve dealers' home improvement, engineering, distribution , network channel marketing capabilities, use local media to do a good job, better promote new products, establish brand awareness and reputation in the local.