Content and Design Procedures for Sales Packaging Scientific Design (I)

When designing a product package, the product's characteristics, uses, sales and use objects, circulation methods, and materials, printing, and manufacturing processes, as well as brands, communications, economic costs, and environmental protection, are all factors that designers need to consider. . Therefore, packaging design is an overall planning design. Under the overall concept of packaging design, packaging design can be divided into two major areas of scientific design and image design: scientific design including structure, technology and other designs. It mainly solves the problems of the protection of goods, convenient storage and transportation, and favorable environment. Image design includes the design of molding and decoration, and mainly solves problems such as beautifying goods, conveying information, and promoting sales. These two parts are related to each other, such as the overall type of carton. Hand structure design belongs to the category of scientific design, and it is also an important part of the entire package. The following focuses on the basic issues of scientific design for sales packaging.

1 Basic content of sales packaging scientific design

Packaging scientific design is mainly based on the characteristics of goods and the environment, market conditions, determine the packaging materials and packaging methods. Design packaging structure, select the appropriate production process. The details are as follows:

1.1 The choice of materials

Materials include packaging materials such as paper, plastics, metals, glass, ceramics, bamboo, cloth, leather, and composite materials, as well as closures (eg, caps, tapes), fasteners (eg, ropes, nails), cushions, Coatings, adhesives, and other packaging aids. Materials and their properties are the basis for packaging strength, stiffness, barrier properties, safety, and texture. To choose the right material to suit the packaging of the product

1.2 Selection of Packaging Technology Methods

The entire circulation of products from raw material processing to consumption is complex and changeable. The quality of packaged products will be affected by external forces, moisture, light, oxygen, temperature, microbes, rodents and other environmental factors during the circulation process. Therefore, corresponding measures should be adopted, such as packaging technology methods such as vacuum, changing atmosphere, asepsis, moisture-proof, shockproof, anti-counterfeiting, and anti-theft.

1.3 Type Determination

The basic types of packaging include boxes, bottles, cans, bags, canisters, pipes, bowls, bowls, sets, etc. The types and combinations of products are determined according to the requirements of the goods, and serialization and complete sets are determined according to the packaging strategies and functions. Portable, hanging, display, stacked and other packaging forms.

1.4 Structure Design

According to a certain modeling style and design requirements, the inside and outside structure of the packaging container is designed to ensure the strength, rigidity, stability and usability of the packaging (such as access and sealing), so that it has a reliable product containing and protection, It is convenient for storage, transportation, use, and other functions, while creating good conditions for its shape and decoration.

1.5 Determination of relationship

Determine the volume and size of the packaging and its individual packaging, internal packaging, packaging and the combination of the number of packaging, and strive to sell the size of the packaging and transport packaging internal dimensions fit.

1.6 The determination of the process

Choosing the printing, production and production processes and corresponding equipment that meet the requirements are important conditions for ensuring the quality of the packaging.

2, the principle of sales packaging scientific design

2.1 The principle of containment

The packaging must meet the requirements of the calibration or the user's requirements for containing the contents, without any leakage or collision between the contents to cause product damage. At the same time, commodities are often housed in a package in a package, such as tea sets, moon cakes, and gift sets. Therefore, attention must be paid to the integrity of the package so that products of the same size and size can be arranged in an orderly manner and products of different sizes can be produced. Reasonably arrange and combine. For example, when a box holds a group of products, it is usually protected by a wall or tray in order to prevent collisions between the products and the products. Imagine: A box of shortcakes. If there are no blister trays to separate and support the cushions, a slight tilt will cause these shortcakes to clutter in the box. If they are closely spaced without leaving too many voids, the crackers will not affect the image of the product due to the crushing collisions. Therefore, the small, seemingly insignificant structure of the tray has a great effect.

2.2 Protective Principles

The most important role of packaging is protection. Goods will be damaged and affected by various unfavorable conditions and environmental factors during the process of loading and unloading, transportation, storage, shelves, display, and finally reaching consumers before consumption. The use of scientific and reasonable packaging technology, materials and structures can make the goods free of merchandise. To reduce or reduce these damages and effects in order to achieve the purpose of protecting the goods.

It must be emphasized that the protection must be based on science. For example, some electrical goods need earthquake protection, but the thicker and more shockproof packaging materials are more reliable, and sometimes they can be partially packaged through scientific and rational packaging materials and structures. (The use of foam pads in the corners, for example) is more reliable than completely closed packaging, and it also reduces materials and costs.

2.3 The principle of convenience

Packaging should not only reflect the convenience of packaging products during the distribution process, but also include conveniences such as loading, transportation, loading and unloading, palletizing, display, sales, and sales, as well as convenience for consumers, including convenience for selection. Easy to observe, easy to carry, easy to open access and convenient storage, so that consumers satisfied. For example, the plastic packaging bag has one or a row of tearing openings on the sealing edge and can be opened without the use of scissors. Also, packaging containers such as shampoo, hand sanitizer, etc., replace the past unscrewing lids with a press type structure. To open the lid, only one hand press can flow out the shampoo or hand sanitizer, which solves the problem that the old-fashioned packaging must have two hands simultaneously and the hand slips.

2.4 Promotional Principles

Exquisite packaging is an important means to improve the competitiveness of products and promote sales. In modern commodity management, the biggest task of sales packaging design is to promote the sale of goods. Therefore, special attention should be paid to its aesthetic appearance and display display in packaging science design.

In packaging design, the relationship between package shape and structure is particularly close, the variability of packaging structure is relatively small, and there are many appearance and shape expression methods, and the same structure can often be designed into a variety of different appearances. For example, the bottom of the glass bottle is made into a concave surface inwards in the process structure, so that the bottle can better withstand the internal pressure, but it has an adverse effect on the styling effect, and the Shuijingfang bottle design fully utilizes this concave surface to expand into six. The shape of the well surface, the performance of the “wells” feature, and the drawing of classical interior paintings have become the most attractive highlights of the Shuijingfang Liquor Bottle, which is an advantage.

The structural design of the packaging box can display its interior products. The common method is to open a part of the paper box to allow consumers to directly see the inside, which is often more attractive to consumers than photo printing. Another example is hanging packaging, which can effectively use shelf space to display and display merchandise.

2.5 Economic Principles

In the case of mass production, the rationality and economy of production must be taken into consideration. Even more aesthetically pleasing packaging cannot be called good packaging if it cannot be adapted to mass production because it is too complex. To select the appropriate production process and raw and auxiliary materials, try to make the package save material and storage space, shape reasonable, avoid over-packaging and over-packaging, improve the standardization, serialization, implementation of adaptive cost and controllable cost design. Therefore, in the packaging design, it is necessary to consider the use of simple and inexpensive methods to make mass-produced packaging. Such as the carton structure, the use of a piece of paper to complete the struggle, and try to be made into a plate-like, and the resulting plate-like outline should not be complicated, the more approximate the rectangle, the easier it is bundled and transported, if no adhesive better. This kind of packaging, in the case of mass production, is economical and convenient in terms of materials, printing, molding, and transportation.

2.6 Environmental Protection Principle

The packaging design should adopt environmental protection measures and processes as far as possible, implement designs that can be reused, reused, recycled, recycled, or lightweight so as to achieve a low-consumption, low-emission production process for the production and processing of packaged products, without causing pollution to the ecological environment.